I got this text for a collage project and I had to write it in english, I don't need to use complicated words, but it can't have errors, can you guys help me, see if there are corrections to make?
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ABSTRACT
In the infant brazilian market, the Nestle baby foods are absolute leader in this segment. They have great variety, flavors and practicality.
However, the Nestle baby foods face some problems: your distribution is failure and, because of this, it's hard to find all flavors in the same sale-point; the current communication is strongly emotional and doesn't communicate clearly the attributes and benefits of the product; the project proposition is to increase the Nestle baby foods sales with a new communication campaign which focus in conquer new consumers and also in to increase the purchase frequency.
The strategy has been formulated from the marketing research, applied in order to know the reasons which lead the consumers not to use the product as a daily alimentation source, emphasizing their nutritional values in all communication and showing that the product has other qualities than those perceived by the target.
Key-words: infant aliments, varieties, nutritional values
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Thanks already guys!!
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ABSTRACT
In the infant brazilian market, the Nestle baby foods are absolute leader in this segment. They have great variety, flavors and practicality.
However, the Nestle baby foods face some problems: your distribution is failure and, because of this, it's hard to find all flavors in the same sale-point; the current communication is strongly emotional and doesn't communicate clearly the attributes and benefits of the product; the project proposition is to increase the Nestle baby foods sales with a new communication campaign which focus in conquer new consumers and also in to increase the purchase frequency.
The strategy has been formulated from the marketing research, applied in order to know the reasons which lead the consumers not to use the product as a daily alimentation source, emphasizing their nutritional values in all communication and showing that the product has other qualities than those perceived by the target.
Key-words: infant aliments, varieties, nutritional values
=================
Thanks already guys!!
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